In today's high-tech world, it seems as though new copyright and infringement rules pop up on an almost daily basis. Concerns over copyright piracy, software, and fair document usage cost companies millions in lost revenue each year. In Protecting Your #1 Asset, Attorney Michael Lechter explains what listeners need to know about managing intellectual property, including:
The basic categories of intellectual property
Patent, copyright, and trademark protection
A comparison of the different modes of intellectual property protection
Since failing to know the rules can lead to disaster, it is important listeners learn how to protect their rights—it can be the difference between financial ruin and a big payday.
Reviews
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Your ideas can be turned into income streams if you manage them correctly and protect them from theft and unauthorized use. The author, an articulate attorney with a good speaking voice, provides an encyclopedic primer on navigating in the world of intellectual property. As in the other volumes in the Rich Dad's Advisors series, the author surveys the history and breadth of this topic before moving into a smoothly organized account of detailed information. Delivered with a speaking style that is as inviting as it is cautionary, the author's message is to pay attention to your intangible creations and do the hard work of protecting them, so you will profit from your work. T.W. (c) AudioFile 2003, Portland, Maine
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